At the beginning of 1956, Gabriel Shamir was working on an Independence Day poster design proposal: a blue and white flag blowing in the wind.  Varda Granevski, a young apprentice in the studio, approached him and asked: "I see the flag creates an S shape. What does it mean?",  "It is not S" - answered her boss - "it is the figure 8 for the  8th Independence Day."  "If so" - said the young woman - "the flag should fly in the opposite direction."  Shamir agreed and changed the direction as suggested. The poster was submitted to competition and won first place.

 

Today, 60 years later, Varda (now  Yoran, a sculptor in New York) was paging through the new book "The Shamir Brothers - designers who become a icon," and recalled the exchanges.  Evidence from the field.

September 2016